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If the likelihood of customer defection is strongest in the first 100 days, then the steps you take during those first 100 days becomes a huge driver of whether you keep the customer.
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It becomes a huge management burden.
"Because King's out there, my reputation suddenly becomes a huge, huge virtue".
A single variable or difference becomes a huge point of contention.
Ancient pagan holidays were assimilated into Christmas which in turn became a huge retail driver.
Either way, mobile news feed Sponsored Stories could become a huge revenue driver for Facebook as US mobile ad spend is predicted to reach $1.8 billion in 2012.
The National Football League's Super Bowl has become a yearly bacchanalia even for non-gridiron fans and has become a huge marketing driver (see: "Ads May Surprise When Iger's Disney Airs Super Bowl").
That's a huge driver.
But that's also a huge driver of cost, right?
"The aging-in-place concept will be a huge driver of the market," he said.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com