The more realistic the game becomes — technological advances have made the original Doom seem quaint compared with newer war simulators, like the Call of Duty and the Battlefield series — the easier it is to lose your own identity in it.
From scale, the source of competitive advantage became technological innovations.
There is a long lineage of self-portraiture, but beginning in 2004, when the notion of a selfy (later selfie) emerged, smartphones, and apps like Instagram became technological tools and platforms for representing millions of "selves" as willingly mediated subjects.
While Japanese firms led the way in terms of both technology and market share during the 1990s, they then evolved to become merely technological leaders from 2000 onwards.
It had become the technological leader among oil giants at finding new reserves.
Other word processing companies quickly followed, and in the last half-decade grammar checking has become a technological backwater.
