By then, stock cars had become purpose-built race cars; NASCAR's rules required cars to resemble their stock counterparts in their dimensions and appearance, but car owners, drivers, and mechanics increasingly exploited those rules in their attempts to gain a competitive advantage.
It's no longer good enough to just "be on social media". Marketing 3.0 will be won by those who become purpose-driven social brands, and to do so, marketing, sustainability, CSR, and Foundation leads can no longer operate in silos, but instead must align to bring a cohesive brand story to life.
When we can separate ourselves from personal goals, our work becomes purpose-driven.
Instead of seeking purpose you become your purpose.
For more information on purpose-guiding or training to become a Purpose Guide yourself, visit www.PurposeGuides.org.org
Is purpose driving performance, or has performance become your purpose?
Paul Klein is the president and founder of Impakt, which helps corporations and civil society organisations become social purpose leaders.
Reconciliation with the enemy has become the purpose of their lives in the name of their dead.
In the presidency, Obama has let the mild manner become the purpose.
If such machines were going to become all-purpose, Internet-ready entertainment modules, Microsoft had to get in the game.
