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By the 1980s, when the company's name was streamlined to BFGoodrich Company, its aerospace division had become more profitable than its mature tire and materials divisions.
You make those bets assuming that cleaning the air will become more profitable than leaving the air dirty, and the only way it will be so is if the government puts some sticks on the table — not just carrots.
His chronicle, filled with a rich collection of anecdotes, describes dozens of events and intrigues that explain how the business of thoroughbred horse racing works and how the breeding barn has become more profitable than the winner's circle.
But then imagine that within two years of the supposed armageddon the country's banks have become more profitable than ever; and that, another three years on, the whole mess has been cleaned up for a small fraction of the cost feared.
Barcelona has now become more profitable than its La Liga archrival, Real Madrid, which reported $892 million in revenue for 2017-18.
The breeding of horses and mules at Cabell's Dale had become more profitable than selling the excess crops raised there.
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Manufacturing financial products became more profitable than manufacturing anything that may have had some social usefulness.
The last decade, as Andersen Consulting became more profitable than the firm that had founded it, the consultants began to chafe over sharing their profits with the accountants.
If this type of strategy becomes more profitable than buying a fixed basket of stocks, a practice known as indexing, it would represent a big change.
The English trade became more profitable than that of the Dutch, because the smaller area covered and the lack of armed forces necessary to enforce monopoly reduced overhead charges.
"These win-win outcomes occur because carbon sequestration becomes more profitable than beef and other agricultural production across large areas of Australia (up to 58m hectares)... in a world taking stronger action to reduce emissions," 17 academics associated with the study explain in an article in the prestigious international journal Nature.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com