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But when shock ends, play begins, and taboos, whether sexual, political or formal, whether old or new, become ironic conventions.
In fact, the media's reduction of women to individual detached body parts is so widespread that their own attempts to satirise it have become ironic in themselves.
It's no coincidence that this is all happening in Los Angeles, where comics move to work in TV and movies and stay to become ironic, insular and defeated about it.
But more recently, funereal attire has become ironic, as demonstrated by present-day Goths, and longer ago by Karl Lagerfeld's 1977 post-Chloé show party, where 4,000 guests obeyed the dress code: "tragic black dress absolutely obligatory".
However, as Sascha Segan pointed out, Apple seems to focus all their negative energy on making the worst mice known on the planet and then using delightful adjectives like "Mighty" and "Magic" that slowly become ironic.
A decisive ballot triumph will force anti-gay marriage enthusiasts to find another parade to rain on or, if we're lucky, become ironic and retro, like hipsters who pretend to like bluegrass.
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A few moments later she became ironic and added, "Welcome to the mean streets of Danvers, those hardscrabble streets".
The focus on diversity became ironic as the night wore on, with one white person after another delivering acceptance speeches.
If one remembers the campos' original dedication to agriculture, present-day dependency on the mainland for the import of produce and processing of waste becomes ironic.
The assertion that classic Hollywood glamour was a front for Mob violence (as with the famous horse-head scene, early in the first film) never becomes ironic, never questions or undermines his own style; it remains an arm's-length editorial commentary.
That statement became ironic when when a new version of its new operating system leaked by accident.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com