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In our connected age, even books have become interactive phenomena.
They will become interactive, animated and even change by the hour.
Photographs become interactive; switch the focus from your brother's gurning face to the majesty of Niagara Falls behind him, for example.
Even cafe tabletops in shopping centres will become interactive (or "enabled"), meaning you could accidentally go on a spending spree by knocking over a coffee.
What's more, notifications have become interactive: a hard press lets you reply to an incoming message without having to unlock the phone and open the app.
Here are some of the changes we'll soon all experience: Transparent screens Storefront windows will become interactive, revolutionising the architecture of high streets.
Similar(31)
Rob Pfeiffer, digital account manager, becomes interactive sales director.
And thus: access to the means of production becomes interactive retail entertainment.
Art became interactive long before the Internet, as you know if you have ever looked at a portrait that looked right back or ever been puzzled by a portrait's eyes that followed you around the room.
This way, decision-making becomes interactive.
In that way, every "real world," traditional media not only becomes interactive and sticky, but also viral.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com