In addition, companies that have been the subject of boycotts and protests often become far more sensitive to public perception, King says.
And it could also change what an AI can do for you, letting an assistant become far more sensitive to your personal quirks and foibles, or a photo-tagging service recognise specific locations, objects, or situations.
The American military has become far more sensitive to Afghan sensibilities in the last few years, and there are some first-rate commanders on the ground who cooperate well with local Pashtun leaders.
At a certain point it appears they create a change in the neurological system where people develop hyperalgesia and they become far more sensitive to pain than when they started out on these drugs.
But because of Matsushita's prominence, size and history of traditional Japanese management, its announcement was viewed as a sign that Japan's multinational corporations had become far more sensitive to global standards of accountability, particularly toward shareholders.
Patrick Riccards, who, as counsel for the federal government's National Reading Panel, discussed education reform with Bush, said, "As the father of Hispanic kids, you become far more sensitive to disparities kids who look like your kids not getting the skills they need or getting into the right colleges".
