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The Twin Towers became a poor substitute for the Empire State Building in the first remake of King Kong, and housed the headquarters of the ruthless branch of the CIA pursuing Robert Redford in Three Days of the Condor.
Talk, we are told, is a poor substitute for action; all too often talk becomes an end in itself, masking the absence of real progress.
Even in the best of times they are a poor substitute for genuine vision; in the hard times they become an excuse for brutal disregard of whoever might see things differently.
In such break-down cases, we become aware of representations coming between us and the world precisely because we experience them as a poor substitute for the thing they represent.
A poor substitute, that is, for power.
But the web is a poor substitute.
A poor substitute for a "real" present from someone else?
Mr. Aidan's fruit bowl is a poor substitute.
And a fantasy is a poor substitute for government.
The European Parliament is a poor substitute for national legislatures.
Vodka generally makes a poor substitute for gin in a martini or any other gin cocktail.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com