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Nit-picking has become a branded enterprise.
It won't have escaped your notice that the avaricious first world has become a branded and cloned airport lounge.
For Comedy Central, the Twitter partnership is a small part of a larger strategy to become a branded entertainment company that does not rely just on nightly television viewing.
Suddenly my iPhone has become a branded Google product.
And, oh, Gboard is also a slap in Apple's face: Suddenly my iPhone has become a branded Google product.
This allowed Twitter to become a branded destination and created the conditions where its key KPIs were not "tweets seen" but became "logged-in users" on a Twitter-owned property.
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In fact, you can't begin to fully grasp the slippery slope of American militarism in the post-9/11 era -- how unilateral, preemptory "regime change" became an acceptable foreign policy option, how "democracy promotion" became a staple of defense strategy, and how war became a branded public spectacle -- without understanding Panama.
But anything with cute characters associated with it could become a nice branded sticker pack.
Today, Instagram has become a very branded articulation of our lives—"Myself Inc".
It's not clear whether Karma will be left alone to run autonomously like Instagram or whether it will become a Facebook-branded product.
Taken together, the updates sketch out a clear focus on marketing, with Yo looking to become a platform for branded n y)otifications.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com