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Because of their brands' prestige and their ability to offer rich career paths, luxury groups are very attractive as employers.
Because of their brands, the company could turn off the lights and most probably would still sell $2 billion worth of product a year.
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FORD and Firestone had an atypical buyer-supplier relationship, in part because of their brand recognition.
Market leaders have an easier time acquiring users and customers because of their brand recognition, and because many customers and users simply want to work with the #1 company in a market.
While a select few goods have a globally consistent and expected price points because of their brand strength and universal appeal, product pricing can be a treacherous area for most products even in their own home country, let alone new markets.
Just because they claim to be used by survival experts, military groups or simply because of their brand name, you shouldn't spend hundreds of dollars on a knife that would meet the same requirements as a $50 knife with the same durability and reliability.
Compared to the major tech platforms, these behemoths can seem relatively data poor because in many of their brands the channel structure is such that they do not get direct access to their customers (retailers, like Amazon and Walmart, of course, do).
The world's most valuable soccer teams are big businesses because of the popularity of their brands and the sport's unparalleled global audience.
Many of them never go broke because of the strength of their brands.
Implementing SMA tools can help an organization gain a competitive advantage because it facilitates a better understanding of their brands: how their customers use their products and services, what problems customers have with their products and services, and how society views the company.
A couple invited us to dinner announcing that because of the demands of their brand-new baby poodle, dinner would be pasta takeout brought in.
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CEO of Professional Science Editing for Scientists @ prosciediting.com