"Over the last seven years, Line was able to grow into a global service because of our users, and now with Link, we wanted to build a user-friendly reward system that gives back to our users.
This is because most of our users are on the website.
"For us, it seemed like a no-brainer because most of our users have their pictures on their phones, and even getting your pictures from your phone to your computer is an added step," Sullivan says.
"That's a big growth area because a lot of our users have iPads".
Text messaging is an important function, mRelief co-founder and CTO Genevieve Nielsen told TechCrunch, because "a lot of our users lose access to the internet at a certain point throughout the month".
Ms Whitman concurs: "We make a small number of rules and get the heck out of the way, because the entrepreneurial talents of our users will solve a lot of the problems".Such is the inherent beauty of the eBay business model.
Goh says the team is "looking at South America very closely because a decent percentage of our users are currently from countries like Mexico, Peru and Brazil".
"We took this unusual step because there is an overlooked minority of our users that are at particularly high risk of targeted online attacks.
The research team included a broad range of stakeholders, and we recruited from a wide range of organisations, but we cannot claim to represent all potential stakeholders, particularly users of services, because of our focus on user groups.
"Because of our margins, every user we onboard is profit we generate," Lee.
