As a result, prosecutors charged, the company effectively started a fraudulent and deceptive marketing campaign aimed at convincing doctors that OxyContin, because of its time-release formula, was less prone to abuse, and that it was less likely to cause addiction or to produce other narcotic side effects than competing drugs.
Larry David's fantastic Curb Your Enthusiasm has become a mainstay of US TV comedy because of its well crafted formula.
Purdue Pharma's claim that OxyContin, because of its time-release formula, posed a lower threat to patients than traditional, faster-acting painkillers was the cornerstone of an aggressive marketing campaign for the drug.
While trying to develop a cake frosting that conducts electricity to light a birthday cake with light-emitting diodes (LEDs) instead of candles, Mr. Buckley and Ms. Binns rejected frosting made of Gatorade, which seemed promising, because of its high-electrolyte formula.
Because of its complex funding formula, states like Alabama and Texas would initially see more funding, while states like California and Connecticut would see dramatic cuts, according to the same Center on Budget and Public Priorities analysis.
GoFundMe has been described to us before as a cash cow, a vehicle for "printing money" because of how well its formula has worked.
Bonnie and Clyde, Arthur Penn's 1967 tale of youth rebellion (and unorthodox sexual conventions), shocked moviegoers with violence and crime, but it was still palatable enough because of its familiar road movie formula.
Ms. Button, whose recipe I adapted because of its simplicity, hit on a formula of six eggs plus two extra yolks that produces an ideal texture (though one yolk more or less would be fine, too).
That the economic burden of a tax on salaries is passed on to the employer or that employees will accept a lower government salary because of its tax immunity, are formulas which have not won acceptance by economists and cannot be judicially assumed.
