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Because it does something different.
Turks go to Restaurant X (over Restaurant Y) not because it does something desperately original but because it cooks something familiar that little bit better.
And the answer is simple: because it does something Facebook does not.
You don't want a Rolex because it does something that makes your life better.
Every year when Christmas rolls around, even the most cynical people, people who wouldn't be caught dead in church any other time, come because it does something to their hearts to hear the story of the baby Jesus in the manger.
My point is to recommend the role of reading, because it does something nothing else can in this sort of situation: It allows us to enter in to the consciousness of other people, especially when those other people are otherwise completely unavailable to us.
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The first Serial worked because it did something novel: giving audiences a taste of the process of investigative reporting.
Mr. Kim suggested that North Korea was silent on the Cheonan "either because it did something and wanted to hide it, or because it didn't want to cause any misunderstanding, or because it sought to maximize" South Koreans' speculation and fear of North Korean provocation.
"Look at the HIV step trial, where that vaccine not only did not protect [against] HIV, it increased susceptibility because it did something to the immune system that made it more vulnerable.
The violence that has occurred in Baltimore since last week is condoned by few but understood by many because it did something that nothing else in Baltimore has been able to do -- get your attention.
"Because my muscles all felt weird, it did something to my muscles, spasmed them out.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com