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He added that the government wanted to improve public health through voluntary agreements with business and other partners, rather than through regulation or top-down lectures because it believed this approach would be far more effective and ambitious than previous efforts.
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The manufacturer strives to improve its product quality or to promote its brand because it believes this conduct will lead to increased demand despite higher prices.
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Now, let's not beat about the bush: UBS did not pay this because it believed it was innocent of all charges levelled against it.
It has done this because it believed that no competent "grown-up" -- intellect, emotions, spirit -- had taken charge.
Burger King's franchises representation group, The National Franchise Association (NFA), sought to block this because it believed that any money raised from the issue would not be put into helping bolster the then flagging BK, but would instead end up being used to help Diageo bolster its liquor brands.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com