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Justyna Jupowicz-Kozak quote

Justyna Jupowicz-Kozak

CEO of Professional Science Editing for Scientists @ prosciediting.com

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because if it bleeds

Grammar usage guide and real-world examples

USAGE SUMMARY

The phrase "because if it bleeds" is correct and usable in written English.
It can be used in contexts discussing vulnerability, risk, or the idea that something is newsworthy if it involves suffering or danger. Example: "The media often focuses on sensational stories, because if it bleeds, it leads."

✓ Grammatically correct

News & Media

Human-verified examples from authoritative sources

Exact Expressions

1 human-written examples

In large part because "if it bleeds, it leads".

News & Media

TechCrunch

Human-verified similar examples from authoritative sources

Similar Expressions

57 human-written examples

If it bleeds, it leads.

"If it bleeds, it leads," is the modern media maxim.

News & Media

The Guardian

"If it bleeds, it lives," Dr. Macchiarini said.

When the world does start paying attention, let us hope it is because Mauritanians are no less deserving of their rights, rather than the self-interests of world powers, or the morbid media mantra: "If it bleeds, it leads".

"If it bleeds, it leads" is a mantra familiar to most journos.

As the old newsroom saying goes, "If it bleeds, it leads".

News & Media

Huffington Post

Richard's rhetorical strategy follows the first principle of tabloid reporting: "If it bleeds, it leads".

News & Media

The New Yorker

THERE is a well-worn but telling newspaper industry joke: "If it bleeds, it leads".

News & Media

The New York Times

"If it bleeds, it leads," Joe says, reciting an old mantra of his métier.

News & Media

The New Yorker

'If It Bleeds, It Lives' If you cannot cough, you're dead.

Show more...

Expert writing Tips

Best practice

Use the phrase sparingly to avoid sounding cynical or sensationalistic. It's most effective when critiquing media tendencies.

Common error

Avoid using "because if it bleeds" in situations where you're not specifically discussing media or public attention to negative events. Using it loosely can make your writing seem inappropriately dramatic or insensitive.

Antonio Rotolo, PhD - Digital Humanist | Computational Linguist | CEO @Ludwig.guru

Antonio Rotolo, PhD

Digital Humanist | Computational Linguist | CEO @Ludwig.guru

Source & Trust

91%

Authority and reliability

4.5/5

Expert rating

Real-world application tested

Linguistic Context

The phrase "because if it bleeds" functions as a causal connector, linking a reason (the presence of blood or tragedy) to a consequence (increased attention or prominence). The Ludwig AI confirms its usability, typically within contexts discussing vulnerability or sensationalism. This construction explains why certain events capture public interest.

Expression frequency: Rare

Frequent in

News & Media

100%

Less common in

Formal & Business

0%

Science

0%

Wiki

0%

Ludwig's WRAP-UP

In summary, the phrase "because if it bleeds" serves as a causal connector, primarily used to critique media sensationalism. As Ludwig AI confirms, it explains why certain events, particularly those involving tragedy or violence, capture public attention. While grammatically correct, its usage is relatively rare and leans towards informal contexts such as news and opinion pieces. When employing this phrase, it's best to be mindful of its critical tone and potential to sound cynical. Alternatives like "due to its sensational nature" or "given that violence sells" may offer more neutral options depending on the intended message.

FAQs

What does "if it bleeds, it leads" mean?

The phrase "if it bleeds, it leads" is a journalistic saying that means news outlets often prioritize sensational or violent stories to attract viewers or readers. "Because if it bleeds" extends this idea by suggesting that the reason for something's prominence is its shocking or tragic nature.

How can I use "because if it bleeds" in a sentence?

You can use "because if it bleeds" to explain why a particular event is receiving a lot of attention, implying that the attention is due to the event's violent or tragic nature. For example, "The story dominated the headlines, because if it bleeds, it leads."

What are some alternatives to "because if it bleeds"?

Alternatives include phrases like "due to its sensational nature", "because of the focus on tragedy", or "given that violence sells". You can also use "since if there's bloodshed" depending on the specific nuance you want to convey.

Is "because if it bleeds" a formal or informal expression?

The phrase "because if it bleeds" leans toward informal. While it can appear in news or opinion pieces, it's often used to critique journalistic practices, giving it a somewhat cynical or critical tone, and it can be replaced by a more formal expression as "given that gore is present".

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Source & Trust

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Authority and reliability

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Expert rating

Real-world application tested

Most frequent sentences: