We don't own them, but we're thinking, 'How do you really serve the consumer?' " But media companies that pioneer with "new stuff" should not expect sponsors, he said, because not every marketer takes chances.
When you receive a catalog in the mail, seemingly at random, it is usually because a marketer has bought data about you — income level, interests, age, gender — from a firm like Acxiom or Experian.
These insights are particularly important for real-time marketing activities, because marketers must be armed with up-to-date information in order to make informed decisions on the fly.
If I am right, that's good news because good marketers can take good products, and with the right marketing mix, transform them into successful products.
The later conclusion of the 2013-14 upfront market might have benefited the broadcasters, Mr. Wieser said, because some marketers may have decided to "bring forward" money they planned to spend during the season in what is called the scatter market.
Because the marketers got hold of them.
Because tennis marketers are convinced that when people watch good players, they want to try their rackets.
But Mr. Milo was more bullish on suborbital flight, in large part because master marketers like Mr. Branson and Mr. Bezos are involved.
Existing franchises like Casper the Friendly Ghost, however faded, are coveted because studio marketers don't have to build marketplace recognition from scratch.
That could be significant because many marketers are seeking to stoke "buzz" about their brands by advertising online rather than in the traditional media like print.
