"It has become worthwhile to defend one's intellectual property," says Richard Windsor of Nomura, an investment bank.Yet there is more than this going on.
In addition, rather than abandoning old wells and moving on, it has become worthwhile to keep older wells alive — another technically challenging proposition.
The TV experience becomes worthwhile to producers when consumers spend enough time watching TV that they see more than one video in a session, so there can be commercial breaks rather than pre-roll ads.
As the number of genome-wide somatic mutation catalogs increases, will it become worthwhile to include additional information, such as strand bias or pentanucleotide context, in mutation signatures?
Because of the reliance on retail sales, especially at farmers markets, where rules often require that growers only sell products they have grown themselves, it became worthwhile for the Melicks to dabble in as many new crops as possible, offering a supermarket's worth of selection from a single-family farm operation.
"I realized all the pain and suffering I went through all my life became worthwhile when I used it to help someone else," he said.
That led to some deeply tedious wrangling with major labels for its compiler, Berliner Marcus Liesenfeld – AKA DJ Supermarkt – but as soon as he began to make contact with the singers themselves, it became worthwhile for him.
The PC revolution didn't go mass market and truly change the way people did their jobs until the experience of working differently became worthwhile.
According to Bjoern Urdal of Sustainable Asset Management, who took a detailed look at the effects of the carbon price on the German electricity market last year, replacing old coal-fired power stations with gas-fired ones became worthwhile only at a carbon price of €33.
That said, if the process really can be made to work, CO2 would go from being a polluting waste product to a valuable raw material, and it might even become worthwhile building systems to capture it and pipelines to ship it around.
