For many Britons, the Festival's logo, by Abram Games (featuring Britannia adorned with red, white and blue bunting), also became evocative of the period.
"I never thought at the time it would become so famous, but it seemed to catch the public eye and they loved it". The portrait appeared everywhere - from the original set of the Michael Caine film Alfie to an episode of Doctor Who - and became evocative of British popular culture, though it sold well, too, in the US.
To highway enthusiasts like Richard Moeur, who runs a Web site devoted to traffic signs, the existing highway typeface has become evocative of the wonder of the open road.
John Seely Brown, an organizational guru who was the director of the Xerox PARC research center for a decade, told me, "Those chance encounters that become evocative turn out to be incredibly important.
All these elements become evocative vehicles for recounting the birth of a revolutionary idea as the exhibition explores the early questions, the fascinating discoveries, the premonitions of an idea and its initial uncertainties, the fears, the long silence, and finally, the publication of his theory in 1859.
The trees become evocative, strange and mysterious, while remaining suggestive of and suggested by the natural world.
The goal became telling evocative stories that together illuminated many of the important themes of the century.
With the abstraction of the impressionists, Matisse and Picasso, shape and colour became more evocative of the poetic currents that lay beneath photographic realism.
There came a period from the mid-1960s thethearly 1980s0s when he appeared to turn his back on his poetic gift, devoting himself to journalism (which ran in the family), biography (notably his Mrs Gandhi) and travel writing, a genre in which he became an evocative exponent of the mental as well as physical landscape of his native country.
With the added dimension of smell, Malick's rendition of Captain John Smith's romance with Pocahontas became an evocative one.
Biblical scenes were depicted with more naturalism, which made their content more accessible to viewers, while individual portraits became more evocative and alive.
