The question is why did as shrewd a soldier as McChrystal choose to self-implode in an off-beat publication with an interview that he had to know would wreck his career?
Stone adds: "The kind of niche, off-beat publications that often appear on the Diagram Prize shortlist might not make their writers or publishers rich beyond their wildest dreams, but the fact writers still passionately write such works and publishers are still willing to invest in them is a marvellous thing that deserves to be celebrated".
In 31 August 1961 issue of Bill Harry's Mersey Beat music publication in Liverpool, Bob Wooler reported on the Beatles' local musical impact and singled out Best for special praise, citing Best's "mean, moody magnificence" and describing him as "a sort of teenage Jeff Chandler".
Mersey Beat returned to publication in August 2009 with a 24-page special issue to celebrate the Liverpool International Beatle Week.
In 1897, Neubauer and Cowley beat Schechter to publication of the Ben Sira discovery.
At first glance, going "open" would seem like a serious career risk -- years of work could be for nothing if a competitor uses your work to beat you to publication -- but many practitioners of openness say the benefits outweigh those risks.
In February 2005, Viz announced the creation of Shojo Beat, a sister publication of Shonen Jump geared towards female readers.
It's hard to believe that Beat, a free print publication with top fashion photographers shooting its covers, actually exists, let alone exists under the radar.
A close friend of John Lennon's from Liverpool art college, BILL HARRY launched Mersey Beat at college, a publication about the Liverpool music scene which was instrumental in the Beatles' success.
"He mastered every reggae style and made significant contributions to each of them -- from roots and message music into lover's rock to the computerized techno music of the dancehall genre in the mid-'80s," said Roger Steffens, a co-founder of the reggae magazine The Beat, which recently ceased publication after 28 years.
Cited for its innovation "both in form, which borrows from the techniques of fresco painting, and in its inventive publication", it beat titles including Paul Kingsnorth's crowdfunded The Wake, which uses an invented version of Old English for a tale of life after the Norman invasion, Howard Jacobson's dystopian J, and Rachel Cusk's Outline.
