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I've seen a lot of overcomplicated solutions using beacon technology and so on.
"We have been trialling beacon technology in-store in specific departments," said Cheston.
One of the elements of our system is the support of beacon technology.
Beacon technology is increasingly being used to pinpoint precisely where a customer is browsing in store.
For a retailer, there are several reasons why beacon technology is proving attractive.
British IoT company Iconeme embeds smart "beacon" technology into store displays and mannequins.
Meanwhile, we're excited about the potential of beacon technology to activate content on visitors' own devices.
We use beacon technology to enable notifications and provide a proximity-aware experience.
Our first step in making this happen was to research, test and understand the potential of beacon technology.
One option for retailers is to integrate beacon technology with popular third-party shopping apps such as PayPal or PriceChecker.
Using beacon technology, retailers are also able to track vendor activity, monitor deliveries and ensure vendor compliance.
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