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The Manhattan and Beacon projects are just part of Dia's portfolio.
Google has been working for a while now on ways to bring more Bluetooth beacon projects into its ecosystem, including the launch of its Eddystone open beacon format and its concept of the "app-free" Physical Web.
Other beacon projects Exterion has worked on recently include a campaign with Fox and Shazam for Kung Fu Panda 3. "With 47% of all handsets shipping with Chrome, this approach enhances the scale of campaigns significantly, and with it the potential to increase the ROI on mobile advertising campaigns," Proxama notes.
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(Many of the rock climbers at the Met worked with the Starns on the Beacon project).
Beacon Project space holds movement workshops in which professional dancers work with the local high school students.
Facebook, having learned some lessons from its Beacon project last fall, is also pursuing more targeted advertising initiatives (e.g., its deal with jobs site CareerBuilder).
The infamous Beacon project also allows web services to import updates, but that takes the initiative of these other companies themselves.
Given all the uproar around Facebook's Beacon project and how it sends data about members willy-nilly across the Web, Google should make sure it doesn't fall into the same trap as well.
As Director of Engineering, he also oversaw the Ads and Payments teams, where the self-serve ads system that makes Facebook so much money today was built – though the ill-fated Beacon project was also developed on his watch.
If all of this is starting to sound a bit like Facebook's infamous Beacon project, it shouldn't be too surprising — from what we've heard a key part of these new Facebook features is to provide Beacon-like functionality in terms of auto-populating News Feed stories based around intent and actions.
A new foundation, born out of a lawsuit regarding Facebook's Beacon project, is giving away more than $6 million "to fund projects and initiatives that promote the cause of online privacy, safety, and security".
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