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We introduced the concept of beacon product, defined as a specific product model that has great appeal to customers and sends a strong signal about what they want.
Facebook's Beacon product is another good example.
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The first of Google's new beacon products — and the cornerstone of its other initiatives — is the Eddystone format (named after an English lighthouse, in case you were wondering).
Like other beacon marketing products, Swirl allows businesses to deliver targeted messages to customers' mobile phones when they're actually inside the store.
This new format, which the company is releasing under the Apache 2.0 open source license on Github today, is meant to give developers a more robust and extensible way for working with beacons, as Google product manager Matthew Kulick told me earlier this week.
A product called Beacon lets the owner of a database open it up for strictly limited searches.
Last year Facebook was forced into a climbdown over an intrusive marketing product called Beacon, which allowed other websites to tell your friends and family about some of your activities elsewhere on the internet, after a massive user backlash.
"We have created a product called Beacon that let's you do this.
Their product, the Beacon, now looks like a lumpen, colored gem and sticks to the wall, reporting on current retail traffic and pushing notifications to shoppers – who have pre-registered for the messages, of course.
For example, you can hide a beacon inside of a product and when you approach the Mirror it will trigger a video of the item or even an interactive view of all of its features.
"One day I was walking through ComDex, which was a big computer show back in the 80s, and one of my frenemies who worked for a competing company—said, 'How did you land Mavis Beacon to endorse your product and use your teaching method?
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