"In today's day of fragmentation, what they're trying to say would be valuable," said Ms. Gottlieb of Horizon.
Such comparisons of calderas would be valuable, says David Hill, a seismologist with USGS who was not involved with the study.
"User-generated content is valuable," said Tom Phillips, Deja.com's president.
"The Lions' brand is valuable," said the tour manager, Gerald Davies.
"In the world today, patents are valuable," said William L. Veghte, H.P.'s chief operating officer.
"Any information about Kim Jong-un, his mannerisms, his ability to speak English, his personal assessment, is valuable," said Mr. Richardson.
"We should win a large share in the fields we think are valuable," said Yoshikatsu Ota, president of Minolta.
"People don't realize that these old things they have are valuable," said Ellen Snyder, director of the History Gallery Project.
One writer had a speech from Shakespeare: "That's why this man is valuable," said the director, addressing the other authors; "Knows how people talked in those days".
Even so, American companies will continue to use private jets for ferrying executives whose time is valuable, said Robert W. Mann Jr., an airline industry analyst in Port Washington, N.Y.
