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This has always been the essence of good marketing, and it should also be the essence of your corporate communications.
"It's going to be the essence of the Two".
That might be the essence of business right there.
This rendering may not be the essence of wit.
That may also be the essence of bad filmmaking.
This shouldn't be the essence of our democracy.
"That will be the essence of the conversations," Mr Earnest said.
Team play has to be the essence, but it need not be dull or defensive.
Evidently this will be the essence of the Conservatives' pitch at the general election.
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Our workforce has been and continues to be the essence of American innovation, economic competitiveness, and national security.
For this seems to be the essence of Weintraub: a Sammy Glick style motormouth hustler in an age of a corporate, machine-oiled film-making.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com