This includes those that are targeted by demographics like age and gender, as well as those identified as falling in one of Snapchat's "Lifestyle Categories" – a grouping that's based on the user's viewing habits in the Discover and Our Stories sections in the app.
The answers to these and other research questions could begin to guide decisions about what content to include in genomics-related health messages, which demographic groups should be targeted by which messages, and which communication channels should be used to convey genomics information about common health conditions.
Mailings could be targeted by zip code, giving marketers the opportunity to hit specific geographical areas and demographics.
Future research should examine this moderation and whether there is more impact for interventions when they are targeted by socio-demographic and drinking characteristics associated with normative misperception.
Last Vegas was a fairly rare example of an older demographic being targeted by Hollywood, something that has been frequently attempted in the UK with the likes of Quartet, Le Week-end and The Best Exotic Marigold Hotel – which is now getting its own sequel, complete with Richard Gere in a supporting role.
'Eligible' individuals are those whose personal demographic profiles match the demographic profile of the population that is being targeted by the screening program.
"We were targeted by animals.
And thanks to its worldwide footprint, the ads can be targeted not only by demographic and content, but also language and location.
Zennstrom and Friis hope to charge high enough rates to make up for the limited number of ads, because spots will be targeted to users by geography, demographics and cultural tastes.
To that end, the campaign will be "targeted more to the 18-to-34-year-old 18-to-34-year-old 18-to-34-year-old 18-to-34-year-old 18-to-34-year-old
