The marketers acknowledge those potential pitfalls and assert that they are striving to avoid them.
But Novartis, like Black & Decker, is striving to avoid going overboard.
In the memorandum, sent to 70,000 airline employees, Mr. Grinstein said management was striving to avoid that option.
At the time, artists on both sides of the Atlantic — including Piero Manzoni, Lucio Fontana, Lee Bontecou and Yayoi Kusama — were striving to avoid traditional materials and techniques.
He will be seen as a gullible, if sincere, patsy, unwittingly providing support to precisely that which he is striving to avoid: rampant go-it-alone US unilateralism.
Now, he is striving to avoid becoming another Chris Webber, an All-Star who retired this year without ever playing in the N.B.A. finals.
Blows to the churches' moral authority will hasten the process.Germany's Catholic church is striving to avoid the secrecy and complacency that shaped the response to similar horrors in Ireland and America.
If Mr. Romney is striving to avoid responsibility for whatever Bain Capital did from 1999 to 2002, it may suggest to them that some of the investments that Bain Capital made during this period were dubious.
The liquor marketers now advertising -- which include Allied Domecq, Bacardi and Brown-Forman as well as Diageo, Frank and Pernod Ricard -- insist they are striving to avoid exposing commercials to audiences other than adults of legal drinking age.
Mr. Kessel said the authority was striving to avoid imposing the higher fuel costs on customers who were already feeling the impact of oil and gas increases in heating bills and at gasoline pumps.
