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And three years from now, they'll be selling something else.
Never buy from stores not offering samples, as they might be selling something else and advertising another.
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It's telling that the beginnings of celebrity culture coincide with the period when real wages start to stagnate against the cost of living, and to make sure we still had money to keep on buying, we had to be sold something else.
When you sell a stock that everyone else is selling, you're selling something that may be worth more than its price.
Indeed, one West Coast agency creative-turned-entrepreneur, Mike Cessario, is hoping consumers' love of brands that sound like heavy-metal acts can be combined to sell something else: mountain water from the Austrian Alps.
On top of hawking his company's concrete additives, Gabriel Ojeda has been trying to sell something else lately — the virtues of the endangered Export-Import Bank.
Your customer is always right -- if they don't like what it is you are selling, you need to sell something else, period!..
The emerging practical solution is to let music sell something else: a concert, a T-shirt, Web-site pop-up ads or a brand.
But when the door to the locker room swings open, one of the first things visible is an 80-inch television, and that sells something else: the signal that the team will spare no expense to be excellent at everything.
At Beatport, music is not a loss leader used to sell something else.
I think the good thing about the internet is to give something away and to sell something else.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com