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"They told us they still believe the image will be seen as negative by audiences," said Davis.
It is an attempt to be the positive campaign because nobody likes to be seen as negative".
Somewhat improbably, Silvio Berlusconi is on the comeback trail and an inconclusive election result would be seen as negative both for Italy and the eurozone as a whole.
Broadcasters and thinktanks were unwilling to make similar forecasts, despite the evidence, because they either believed the government's reassurances or were afraid to be seen as negative speculators.
That is, positive Facebook statuses can be seen as negative if the comments associated with the status are negative in nature.
That their issues range far and wide, from nuclear responsibility to police brutality, cannot be seen as negative: as artists sing about their individual concerns, collectively they raise consciousness on a broad range of topics.
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The state's role in the economy has come to be seen as largely negative.
Opposition is seen as negative.
A weaker yen is seen as negative for household purchasing power.
What many would call 'social climbing' is seen as negative - and when done badly (let's mention no Pippas), it can be pretty excruciating to watch.
"Both its full-year earnings and forecast are below market consensus, so the results were seen as negative," said Makoto Kikuchi, the chief executive of Myojo Asset Management.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com