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"One of the problems is American society happens to be reactive and not proactive," Mr. Ricardo said.
One McCain confidant noted that the senator was not a long-range planner but tended to be reactive and impulsive.
"To the degree that this company has been in reactive mode, it could allow someone to be reactive and someone to be proactive," she said.
It's an exquisite example of the difficult balance between TV's need to be reactive and the risk of angry reaction from programme-makers and confused viewers and newspapers.
But she added, "Legislative bodies tend to be reactive, and advances in law come as a reflection of how people live their lives, not the reverse".
"We took a strategic decision a year ago that we wanted a long-running show, which would be reactive and personality-driven.
Similar(33)
Change is reactive and incremental.
Good assistants are reactive and adaptable.
Passive vulnerability is reactive and submissive exposure.
Humanitarian types of aid are reactive – and certainly necessary.
Treasury has been "reactive and not proactive," said George Soros, the financier and philanthropist.
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CEO of Professional Science Editing for Scientists @ prosciediting.com