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One social entrepreneur who has a very clear idea of how they want to be perceived externally is Sarah Dunwell, chief executive of the Create Foundation, an ambitious catering business employing homeless people.
Much of the handwringing seemed more in worry over how their actions would be perceived externally than over moral concerns about the content itself.
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If the feedback matches the prediction, the sensory event is experienced as self-caused, but otherwise it is perceived as externally generated, independent of one's own volition.
Indeed, they generally had no understanding of and/or interest in the ecological work of WPA, which largely works in collaboration with the monastery, perhaps because it was perceived as externally led, did not hold religious authority, or chime with local priorities.
When we studied confident people and what made them feel internally confident, as well as being perceived as confident externally, we found that one of the core attributes helping them in this was the ability to be their authentic selves to all audiences.
Auditory hallucinations clearly arise in the brain of the sufferer, perhaps as internal speech, but they are perceived as originating externally.
Before we embarked on the rebranding effort, we did some outreach to both the N YWICI board of directors as well as non-members of the organization, to get varied perspectives on how the organization is perceived, both internally and externally.
First there is the finding that self-generated stimuli are perceived as less intense than externally generated stimuli (e.g., Blakemore et al., 1998, Sato, 2008).
The plan was perceived as beneficial, but complex and externally driven.
However, research over the past few decades has demonstrated that at the behavioural level, self-generated and externally generated sensory consequences are perceived differently, and at the physiological level they evoke different neural responses in sensory regions1,2.
Factors operating both externally and internally to the organisation were perceived by all participants as affecting the internal climate and culture and having substantial influence over the organisation's RCB capabilities.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com