As with the print and broadcast media, some are more reputable than others.
Many online companies do not accept returns, and some are more reputable than others.
Recent high-tech efforts to turn invisible are not, as yet, significantly more successful than magic beans, but they are more reputable, more lucrative, and, in the long run, more promising.
Genuine counterfeiters no longer lurk in every corner of the financial system, but a new crop of miscreants has fueled the boom: fraudulent real-estate appraisers, for example, and companies offering "credit repair" services that erase bad credit by "borrowing" someone else's more reputable history of paying his bills on time.
We're more reputable than any firms out there because of a great regulatory track record".
"In the beginning we all have to do things that are slightly less sustainable, but as we go and get more data points, we'll see if customers have been with us for a while and are more reputable and have written good reviews," Lua says.
"RED" even grabbed a surprise Golden Globe nomination in the Best Picture Musical or Comedy category, because nothing is more reputable than a stamp of approval from the Hollywood Foreign Press Association.
Some are more reputable than others, however, so choose one carefully.
Some of these services are more reputable than others, so do a bit of research about the service to see what feedback it's received.
"Its hard to speculate about what role it would play in the Supreme Court, which tends to be more moved by careful argumentation by reputable groups than by something they see on the news," said Paul Smith, an attorney who argued Lawrence v. Texas, another landmark gay-rights suit, before the Supreme Court in 2003.
