Among them: the chance to test an array of ideas ahead of launch; being more collaborative with outside partners throughout the span of a project; and reaching a final product in a faster, more cost-effective way.
"We may get some very traditional, old-school, beat-you-over-the-head-with-it" types of submissions, Mr. Fetherstonhaugh said, along with those indicative of "a new kind of selling" that tries to be "more collaborative, more engaging" with consumers.
The move is also surprising, as Apple has indicated recently that it would be more collaborative, not less, with magazine publishers and other content producers that want more control over how to distribute content on the iPad.
The current relationship with police could be more collaborative, he said, particularly around entry on to sacred and ceremonial grounds.
They will be more flexible with what the brands can and can't do and will be more collaborative when developing sponsorship leverage programs.
Hynde has said that "Stockholm" is an ironic début for her as a solo artist, since the process with Yttling was more collaborative than on most Pretenders albums.
If I was going to teach a course, that's what I would teach, about leadership, about playing nicely in the sandbox with others, about being more collaborative, and I would ask them to teach or to impress upon people that when they graduate, it does take a little while to get a job like mine.
