Listeners are likely to get hooked on a tune that they hear at live performances or booming from streetside kiosks before deciding to buy a compact disc or a video compact disc, sometimes for as little as 30 rupees (54 U.S. cents).
"What we are seeing is this group is less likely to hook up, so to speak, than previous generations".
All else equal, companies are more likely to hook up with a team its employees root for and whose fans feel connected to the local company (Coors is synonymous with Colorado and Citi with New York, TARP controversy notwithstanding).
There are a lot of parallels between online dating and marketing: you must know exactly who your audience is, who you want to attract and what's most likely to hook them.
I should point out that just because more young people seem to be hooking up instead of dating doesn't mean that they're having more sex (they've been having less, according to the Centers for Disease Control and Prevention) or having sex with strangers (they're more likely to hook up with a friend, according to a 2006 paper in the Journal of Adolescent Research).
In the United States, the first will be the thriller, "On the Run," because the American distributor, Magnolia Pictures, thought it was more likely to hook an audience.
If Facebook can use Titan's drones to be someone's first experience on the Internet, they're likely to get deeply hooked into the social network's service and eventually become a lucrative lifetime user.
A short story with action, description and a fast paced plot is more likely to hook readers than a long winded one.
The failure of the Icelandic banks in the autumn highlighted the dangers to host countries of relying on the quality of foreign banks' home regulators; the dismemberment of Fortis into its constituent parts reminded everyone that national governments are likely to be on the hook if trouble strikes.
"It's kind of like where you're probably more likely to hook up with a girl if you go into a party not wanting to hook up with a girl".
