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be gimmick
noun
A trick or device used to attain some end.
Exact(1)
There will be gimmick songs about geography.
Similar(59)
THEY may be gimmicks, but they are ingenious ones, all the same.
These are gimmicks.
Some were gimmicks, others were elaborate testaments to design ingenuity.
And, it may have been gimmicks that killed Bobby Fuller, too.
What it requires, above all, is gimmicks and money.
This collection from a design duo of special effects was gimmick-free.
These are gimmicks, not governing.
Then again, not all revenge billboards are gimmicks.
"It's too expensive to be a gimmick.
"Andrew's idea, right from the beginning, was that his gimmick was that there wouldn't be any gimmicks.
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