The topics discussed during the VF were framed in one story with three parts: how photosynthesis coverts CO2 into sugar/food, how humans digest and circulate sugar/food, and how a pancreatic cell makes insulin in response to the presence of sugar.
During the archive footage in the new documentary, there are also scenes where your eye is drawn to one of many pairs of spectacles: one lens is framed in black, one in gold.
In doing so, the issue was framed in the one way that could let Obama off the hook, with the media asking, "Does that really count as plagiarism?" The consensus, almost universally, was that it did not; in the face of a sure-fire winner -- Obama had copied Patrick's words, after all -- the Clinton campaign failed again, throwing punches without weighing consequences.
These two choice scenarios are identical, except that one is framed in terms of gain, the other in terms of loss.
Each body is framed in turn, without comment or accompaniment; one with a banjo by his side, another with an axe, and so on.
In this show, one photo is framed in broken china, layered and fractured like remnants of the Mad Hatter's tea party.
But at a more profound level, the threats to the NHS's long-term viability are always framed in one of two ways: either we can't afford it because we are an ageing population, or we can't afford it because we are obese.
A series of film pictures of dogs that look like several serial killers are framed on one wall, in front of cheap-looking 'sea side' backgrounds, in the style of The Sun's Page Three.
It isn't until right at the end that the relationships between each of these men are pulled together and framed in one final decisive moment.
But one of the biggest challenges with clickable video is that unlike a clickable photo, video is dynamic: what may be in frame in one moment can be gone in the next.
