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The public embrace of genetics may be driven as much by wishful thinking as scientific truth.
Demand for bottled water is growing and for business and holiday travellers, a reliance on bottled water can be driven as much by convenience as health and safety.
Food banks, too, may create a need as much as fill one after all, most did not exist before the 1980s, and their growth may be driven as much by supply as demand.
But in three dozen interviews across Iowa and New Hampshire over the past few days, voters readily acknowledged that their decisions would be driven as much by personal chemistry and biography as by political positions and policy.
The names of Sir Clive Woodward, Eddie Jones and Jake White are dropped as naturally as leaves fall in autumn but the next England coach perhaps needs to be driven as much by hunger as knowledge.
Indeed Mr Seabright thinks that business cycles may be driven as much by the waxing and waning of trust in related firms as by "confidence"—firms' hopes and fears about future demand for their products.Although trust in banks can be salvaged by state backstops, faith in the financial system may be harder to repair.
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Soccer allegiances in Brazil are driven as much by social status as by geography.
The company, he said, was "driven as much by market demand as by anything".
But most recycling programs have been driven as much by raw economics as by activism.
Her instincts as an editor were driven as much by fomenting "buzz" as by creating a legacy.
They are driven as much by focus groups, momentum polling and the news cycle as they are by ideology.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com