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Dr. Bockman has seen these patients, too, but hopes they can be convinced at least to try Evenity.
With Apple's profit growth slowing, and smartphone sales surging in countries like China, India and Russia, the cheaper iPhone is meant for what analysts call "aspirational consumers" in those countries — the top 10 to 20 percent who are slightly uncomfortable about spending more money on a fancy brand, but might be convinced at the right price.
The launch should be more efficient meaning better ROI because current customers can be convinced at a lower cost to try the new offering.
To be convinced at the end of it all that George and Martha do truly love one another, it takes a little something special.
But it is not a requirement to be convinced at the outset when a new theory takes on such a grand topic as how adaptive evolution works.
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Such arguments seem to be convincing at least one bigger player: tiny Rutland Telecom is currently negotiating a partnership with a big, FTSE-listed firm.
Rather, it is to say that the force of his argument and evidence would be convincing at half the weight.
(It should be pointed out, however, that not everyone was convinced at the outset.
"I was convinced at the time that we were supposed to pair up.
Not everyone is convinced, at least not yet, of the course's effectiveness.
"We are convinced at the ECB that there will be no Greek exit," he told the European parliament.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com