Mr. Damman declined to discuss the cost of the sponsored segments, as did Mr. Cohn and Ms. Cahill; she said they were bought separately from the package of traditional commercials Lee has run for many years on MTV and MTV2.
If the items were bought separately from Gateway, the cost would total $4,027 without the network installation, according to prices quoted on its Web site.
The hand-embroidered bird print can be bought separately, for $1,400, from decrecy.com.com
The dough blade, which comes with the machine, can be bought separately for $30.
The DLV-100 projector can be bought separately for $7,000.
(The monitor, keyboard and mouse must be bought separately).
Tickets to "Mousetrap" cannot be bought separately; they are a bonus for subscribing to eight plays.
Hand-blown opal glass shades can be bought separately to replace broken original ones.
Build-your-own crowns, which can be bought separately, cost an average of $24.
The Marker, which can be bought separately, has helped save the paper.
