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Third, the memory-based measure of ad exposure could be biased by memory effects other than the ones we controlled for.
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Hence, their answers might be biased by basing on their memory and not their recent experience.
Based on the concept that experience-dependent memory may be biased by affective state at the time of learning, the affective bias test represents a novel approach for the assessment of emotions in animals.
Taken together with the cognitive neuropsychological hypothesis of antidepressant drug action, these observations suggest that memory may be biased by affective state at the time of learning.
Addington-Hall and McPherson [ 45] states that the memory may be biased by both frequency and saliency of an event in that salient events tend to be over-reported and less salient event tends to be under-reported.
No significant differences were found between the two subgroups except for the factor "memory problems" which could be biased by alcohol consumption [ 5].
The results of self-reports may be biased by socially desirable responses as well as by perceptual and memory limitations.
Thus, memory reports are biased by other items simultaneously held in memory, but this effect is significantly worse for VGKC patients.
Unfortunately, this kind of information was collected directly only in a few percentage of cases and is biased by the parents' personal view and memory.
Feedback rate and questionnaire results might have been biased by PTSD patients seeking to avoid memories of their ICU treatment.
Our institutions are biased by design.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com