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Discover LudwigThe phrase 'be assertive' is correct and usable in written English.
It can be used to describe urging someone to adopt a confident and determined manner in a particular situation. For example, "My boss advised me to be assertive in my negotiations with the client."
Dictionary
be assertive
adjective
Boldly self-assured; confident without being aggressive
synonyms
Exact(60)
She tried to be assertive.
But while you're open, be assertive.
"Be assertive and let them know we mean business".
You have to be assertive but not aggressive.
For example, men are expected to be assertive and athletic; women, deferential and modest.
Be assertive while listening.
To be assertive and clear.
Be assertive when taking your own positions.
"Be assertive without being aggressive," he said.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com