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Discover Ludwig"be all about" is a common and correct phrase in written English.
It means to be focused on or centered around something. Example: The new exhibit at the museum is all about ancient civilizations. In this example, "be all about" implies that the exhibit is focused on or centered around ancient civilizations.
Dictionary
be all about
verb
To deal with, to be focused on
Exact(58)
"It shouldn't be all about stud fees.
It shouldn't be all about this.
It used to be all about gambling.
London will be all about medals.
"It will be all about the content.
It seems to be all about the bodyguard this season.
Today will be all about iPhones and BlackBerries.
They won't talk about it, it'll be all about this.
This seems to be all about the business model".
Today's talk will, of course, be all about the handshake.
After today, the campaign will be all about TV.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com