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Spirit may be a small player, but the outcome of this battle will influence labour negotiations at bigger carriers.
With a population of 26 million Malaysia may be a small player in the 1 billion-strong Islamic world, but its economic growth (currently 5.7%) means it can't be ignored.
Meanwhile, one of the tiddler technologies of today's wearable market — head-mount displays (HMDs) which support augmented reality applications that do not fully block the wearer's vision (as a full VR headset does) — will continue to be a small player through the next five or so years, according to the analyst.
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As the carmaker sheds largely domestic brands like Pontiac, Hummer, Saab and Saturn, it will be a smaller player in the U.S., with its market share expected to settle around 18.5%, down from 20.5% in the second quarter.
Enter Scott McClellan, who was a small player, after all.
CVS is a small player for the tobacco market.
"They were a small player that was losing ground," he said.
"She's a small player, but she basically plays big," Scanzano said.
Dial, which is based in Scottsdale, Ariz., is a small player in a consolidating industry.
Not long ago, Joel Weiner was a small player in New York City's residential real estate industry.
Moolah was a small player in the bitcoin market, but almost dominated the smaller meme-based cryptocurrency Dogecoin.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com