"It's a significant transformation," Mr. Garg said.
Yet, to turn its back on these values just as the Arab World is undergoing a significant transformation would be a grave mistake on the part of the EU.
"There's no question that newspapers are undergoing a significant transformation, and we wanted to underline some of that," said Caroline Little, chief executive of the N.A.A. "It's a campaign for what newspapers represent, whether they are in print, online or mobile".
While the renaissance of Times Square has been more dramatic, largely because of the depths to which the area had plummeted in the 1970's and 80's, the area around Grand Central Terminal is undergoing a significant transformation of its own.
She said Project Canvas, the technology that will blur the distinction between computers and TV when it is introduced in 2011, would be a significant part of the transformation.
The reduction of MMP-13 and TIMP-2 could also be a significant step in malignant transformation.
"The acquisition of Chattem will be a significant milestone in Sanofi-Aventis's transformation strategy and will provide us with the ideal platform in the U.S. consumer health care market, which represents 25percentt of the current worldwide opportunity," Sanofi's chief executive, Christopher A. Viehbacher, said.
"RIM is going through a significant transformation as we move towards the BlackBerry 10 launch, and our financial performance will continue to be challenging for the next few quarters," he said.
