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And once fund managers know the potential exists for sustained returns akin to the infrastructure-type yields of 8%to14%4% that super funds typically seek, they will recognise the need for impact investing to be a mainstream part of their portfolios.
"This particular model is going to be a mainstream part of online service provisioning simply because of the economic and time benefits," says John Morency, analyst at Sage Research in Worchester, Massachusetts.
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Today breaking is such a mainstream part of urban culture that it's hard to imagine that it wasn't always there.
A social media strategy is now a mainstream part of sales and marketing.
Ramin Toloui of PIMCO, an asset manager, says emerging markets are not yet a mainstream part of all portfolios, so not enough folk buy on the dips.
It's a mainstream cinematic first, part of the achievement of which is to render permanently obsolete the joke about why dogs lick their privates.
Furthermore, TV shows are now leveraging on Twitter and other social platform which are becoming in all respects a mainstream part of the show.
Food bank growth is phenomenal, but if it becomes a mainstream part of welfare provision something has gone awry.
Perhaps we'll lose something from our psyches as we create a world in which an emotional engagement with what we drive is no longer part of being a mainstream American.
"It seems inevitable that regulation will be a part of mainstream legitimacy for Bitcoin," Levine said.
An Elsevier spokesperson says editorial board members are not involved in making decisions about which articles will be published: "Their role is focused on reflecting the academic debate that takes place within the communities' domain that the journal serves". The implication is that the kind of papers written by Meisenberg and Lynn must be a part of mainstream discussion.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com