"I was never that much of a fan of Mickey and all, but I thought that Walt was a good marketer, a smart man," Will said.
With women delivering half-truths in research sessions, how's a good marketer to find out what she really means and what she truly needs?
And, she's a good marketer.
What is a good marketer to do?
We collectively agreed that while improving analytics and financial discipline is a good development, marketers are currently shortchanging the creative side of the equation.
"It's always easier being a good advertiser, a good marketer, when you have good products," he added, laughing.
A good marketer could sell catnip to a dog if need be.
It's a good deal for the student marketers, who can earn several hundred to several thousand dollars a semester in salary, perks, products and services, depending on the company.
He added that the goal was to make sure that in a couple of years, "people here say, 'did you know these guys have an agency in London?' " A way to accomplish that, Mr. Ruebensaal said, is by "being a good partner in this economy" to marketers that worry about the high cost of advertising.
