According to Kim and Hong (2011), fashion leadership is a critical consumer trait because the purchase and use of fashion apparel is susceptible to interpersonal influence, especially of fashion leaders.
At fifty million, the Latino market is a critical consumer segment that is bigger than most nations.
I have a Ph.D. in rigorously highlighting gray areas, seeing both sides of the issue, and being a critical consumer of information -- not that these things are written on any of my degrees, or that they're any fun.
As online impulse buying and the consequent cognitive dissonance can be a critical determinant of consumer e-satisfaction, effective post-purchase communication (arguments) to reduce post-purchase cognitive dissonance of impulsive buyers hence warrants further exploration.
The banks, including JPMorgan Chase and Bank of America, are a critical link between consumers and payday lenders, state officials say.
Although visual appearance is a critical factor driving initial consumer choice, in subsequent purchases eating quality becomes the most influential factor [ 1].
Another strong trend is battery technology, which may not seem as exciting but is a critical technology for almost every consumer electronics device.
"We realized that although this was a critical touch point for the consumer it was completely broken.
