The sale, which Quattro announced, is the latest sign that the mobile phone is the next battleground for technology companies, particularly for Apple and Google, which are increasingly in competition.
The traditional wristwatch is under threat from the smartwatch, the device that is becoming the new battleground for technology companies.
Cost has become the battleground and technology the weapon in this huge business: people send more than $500bn £334bnn) abroad each year.
She declined to discuss some of the specific ideas Timex has for the wrist, but she agreed that it was the next big technology battleground.
Maps have become a crucial battleground for big technology companies, including Google, Apple and Microsoft, as consumers rely more heavily on their cellphones and companies strive to deliver more location-based advertising and services.
The Consumer Electronics Show has just wrapped up in Las Vegas and it has emerged that one of key battlegrounds for the big technology firms in 2014 will be gadgets and software designed for drivers.
And to some extent, that's the battleground for next-gen mobile technology; Apple has its M7 motion coprocessor, for instance, and Qualcomm is building advanced camera processing tech into its SoCs that will allow users to alter focus on pictures after the shot and do much more besides.
Second only to Silicon Valley, New York is a battleground for the greatest new technologies.
As information technology transforms the battlefield, tech itself becomes a battleground in a new era in war.
The cybersecurity and healthcare technology sectors are frequent battlegrounds for policy makers and technologists.
