The company continues to invest in its Web site, expanding it to cross-sell a growing array of merchandise, including food, plants, kitchen and bath items, and other specialty gifts.
The online retailer sells discount brand-name merchandise, including sporting goods, bed and bath items, electronics, and jewelry.
Organized into six merchandise sections -- nursery, clothes, blankets, toys, bath and beach, and books and music -- the site also has pages for featured items, gifts categorized according to price and a baby clothes sizing chart.
Completing the link of media and merchandise, the Shop Channel, a cable network, sells "Martha by Mail" bath and kitchen products, and the "Martha Stewart Living" program, dubbed in Japanese, appears four times daily on other television channels.
For example, customers pay a $750 retainer for kitchen or bath designs, which is applied to an expenditure of at least $5,000 in merchandise, while the $100 retainer fee for window treatment design can be applied to a $500 merchandise purchase.
So I ruled out Target's site, where the merchandise was extremely limited (even the white waffle-weave shower curtain, a standard bath accessory if ever there was one, was out of stock).
Among the items available are bedding and bath products, decorative accessories, tableware and kitchen appliances, lamps, picture frames and window treatments, and seasonal merchandise.
Under the revised agreement, Penney will not sell kitchen, bed and bath products designed by Martha Stewart that were sold under the label "JCP Everyday," but it will continue to market other Martha Stewart merchandise, Ms. Stout reports.
Bloggers move merchandise.
