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From Chicago, Kanter navigated an awkward path through the prep school basketball network.
"It's also hard for people to fit basketball around their work schedules, so I decided to create not just a basketball league, but a basketball network".
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But thanks to the skyrocketing costs of airing the most popular professional sports, such as football and basketball, networks are doing such deals more often these days.
As conference officials are contacted by the Justice Department, which recently opened an antitrust inquiry into ESPN's practices in acquiring college football and basketball programming, the network continued to have no comment.
"It's getting tough to tell whether they're baseball teams or sports networks, basketball teams or part of a real estate development," he said.
CBS's broadcast of the N.C.A.A. championship basketball game put the network in second place over all.
On both Friday and Saturday, CBS's telecast of the N.C.A.A. basketball tournament brought the network victories in Nielsen's ratings estimates.
Monday's ratings race was no contest: CBS's broadcast of the N.C.A.A. men's basketball championship provided the network with an easy victory in all key measures.
But Scott wants to diverge somewhat from the strategy that the Big Ten followed when it carved out a schedule of football and basketball games for its network from the rights it sold to ESPN in a long-term extension.
The regular-season ratings for college basketball on CBS, the network most associated with the collegiate sport, hit an all-time low this season, 1.9 (about 2 million homes), although the N.C.A.A. tournament, now in progress, has been generating ratings about on par with last season.
As Charles Barkley, one of the cable TV network's basketball analysts, thanked Russell and other league legends in attendance, the former player and coach flipped the bird at his fellow Hall of Famer.
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