The Basketball Is Beautiful concept for the spots came from ESPN's agency, the New York office of Wieden & Kennedy, based in Portland, Ore.
Still, there's a broader resonance to the turn toward personal exceptionalism within basketball's team concept: jump-shot innovators, literally rising above everyone else, took the risk of doing things differently, bringing individuality to what was already one of the most distinctly American games.
And that is a basic concept from basketball analytics that talks about, basically, that three is more than two.
To their way of thinking, the Knicks players Jackson inherited are so far from suited to Winter's concepts of basketball space and time that, strategically speaking, the team is a ship becalmed somewhere off the coast of the Carolinas.
They revive a concept of team basketball.
But the Nets' concept of team basketball -- from back-doors to alley-oops to quick ball movement around the perimeter and then mixing man-to-man defense with zones -- is what Lakers Coach Phil Jackson wants to disrupt.
Winter's concept of lucid basketball holds that offensive players spaced at least 15 feet away from one another should assess vulnerabilities in the defensive formation and run plays in response.
To work around the problem of complex interactions in basketball, analysts are refining the concept of "Plus/Minus," which records how many points a team scores and allows when a particular player is on the court, per 100 possessions.
We worked together in coming up with the concept behind the basketball court it responds to Silent Sam from the student body perspective.
We floated a lot of ideas on the provided prompts, but ultimately settled on a prompt of our own — analyzing the differences between regular season and playoff basketball to see if the concept of "hero ball" really exists.
Is "basketball IQ" an ethnically biased concept?
